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Convention Brand Identity
PMA Fresh Summit brings together 20,000 attendees from the fresh produce and floral industry for an immersive conference and expo experience. To transform the massive event space, hundreds of banners, signs, and wayfinding graphics were created to both brand the show and guide attendees with ease. At the heart of the expo floor, the PMA Center was wrapped in bold, theme-driven graphics and imagery that captured the energy of the event and reinforced its identity.
Art Direction, Production by Marilyn Steranko; Art Direction, Design by TBC, Inc.
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